Exhibitions - Trade and Consumer

Palmer Marketing can assist with the pre-show organisation of trade exhibitions and provide staff to work on your stand.  Leaving the company to focus on sales and not having to remove staff from the business. Show follow up is another area where Palmer Marketing han help - compiling details, contacting potential new customers and taking the steps to secure new business and repeat orders.

Product Demos

For many companies, grabbing the attention of the public is the first step to building a positive awareness of the product and company - this could be done through advertising however, many speciality food producers find the most beneficial way of introducing their products is through in store product tastings and demos.

These can be conducted within the store environment.  Customers are invited to sample the product and can discuss it with a representative from the company.  The public responds well to a personal approach and sales regularly reflect this.

Food manufacturers are free to let stores carry out their own product tastings, or carry them out themselves, but this can be difficult for small companies from outlying areas.