Many small companies have successfully made those crucial steps into independent retailers and some multiples.  However, it is important for the company to present a 'public face' for the company and product.  This often means appearing at industry events, trade shows, consumer exhibitions, local fairs, in store product demos and even simple customer visits.

However, unfortunately due to the company's location and size these important activities are pushed aside.

• Vital staff members are taken away from production
• Time away from the office
• Transport and Accommodation costs
• Lack of funds to employ full time marketing support